Naming & Brand Development
160over90
FLY:FWD
Philadelphia Eagles x Operation Warm
The Sports Bra.
According to Brandi Chastain, this is the undergarment that gives you “the feeling that screams ‘Yes, I can’”. And, honestly, she should know best.
The Eagles gave us at 160over90 (their AOR at the time of writing) a call one afternoon. They had partnered with Operation Warm, a non-profit dedicated to giving new coats and shoes to kids who need ‘em, to create a new initiative. They wanted to encourage more young bra-wearing athletes to stick with sports. And in order to do that, they needed to help ensure these athletes had the essential gear.
They needed a name. A logo. And a proper brand. And we had a month.
The brand needed to appeal to kids, donors and potential franchise partners (beyond founding partner, the Eagles), but needed to feel distinctly connected to the Eagles brand.
Lead by Maurice Victor II, the talented MV2 CREATIVE team captured the star-studded launch event and edited the FLY:FWD Brand Video seen here.
Please note that neither myself nor 160over90 were affiliated with this production, however this brand film does so lovingly capture so many of the elements that came out of our brand work and development that I’m particularly proud of.
Credits //
Executive Creative Director: Cory McCall
Creative Director: Juliana Lynch
Lead Designer: Nicole Kish
Naming Team: Quinn Kelley, Lina Yaghi, Victoria Long
Design Team: Ellen Manning, Julian Osario, Callie Fitzgibbon
Motion Design: Joseph Dunlap, Paula Rodriguez
Account Team: Jason Gallagher, Jaclyn Corr
Strategy Team: Ben Michaels
Project Management Team: Laura Shingleton, Kelli Gannon
Video Production: Maurice Victor II, MV Creative