We put the flower in the Flower Show.

The Philadelphia Flower Show draws nearly a quarter million horticultural enthusiasts and general plant lovers from all over the nation. When PHS asked us to help organize and design (from the ground up) the first ever cannabis exhibit - we just couldn’t help ourselves.

We spoke with over 10,000 booth visitors, and at the end of the week, we left the show with 22.2M total media impressions.

The role: Lead the team to develop a week-long, ground-up pop up experience, including the strategic positioning, user and product research, sponsorship sales strategies, naming and all visual brand touch points, activation and go to market plan, 20’x25’ custom fabricated booth design, analog and digital interactive experiences, coordinated public relations and advertising campaign initiatives.