It’s that new New York smell.

The Seaport District in lower Manhattan is hosting a score of exciting new restaurants, bars, music events and summer activities. In addition to creating the brand of Seaport Summer 17 as a whole, we were also charged with creating and developing the brands of the Food Lab (a restaurant featuring a rotating list of master chefs), the Garden Bar (New York City's biggest outdoor bar), Mr. Cannon's (a well-hidden speakeasy) and the Summer Stage (featuring weekly lineups of the best independent musicians).

The campaign showcased a young couple engaging in wanderlust through the streets of Seaport, encountering all the diverse experiences of Seaport Summer 17.